- Official Events
- Exhibitions
- Performances
- Other Programs
Official Events
Events Showcasing the Unique Appeal of the K-Culture Expo.
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Opening Ceremony (Theme & Celebratory Performances) Wed, Sep 2
The K-Culture Expo opens with a vibrant performance
showcasing the history of the Korean Wave. -
Closing Ceremony (Closing Performance) Sun, Sep 6
The five-day expo comes to a close with enthusiastic participation from visitors.
Exhibitions
Showcasing the global influence of K-Culture and the growth of Korean industries,
including food, beauty, and webtoons.
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Themed Exhibition
<K-Lifestyle: A Part of Everyday Life Around the World> Ongoing (Every day)An exhibition showcasing how K-Culture has
expanded beyond cultural content to become a global lifestyle. -
K-Food Industry Exhibition Ongoing (Every day)
Under the theme “K-Food Reaching the World,”
this exhibition showcases the diversity of Korean cuisine and global food trends that transcend generations and borders. -
K-Webtoon Exhibition Hall Ongoing (Every day)
Promoting the growth of the webtoon industry through greater engagement among creators, platforms, and audiences.
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K-Pop Pop-up Exhibition
<Be the K : K-Culture Hunters> Ongoing (Every day)A 7-step K-POP AI experience that transforms visitors into idols with their own unique IP and identity.
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Ice Cream & Ramyeon Festa Ongoing (Every day)
・Themed zones showcasing the brand stories and signature products of leading Korean ice cream and ramyeon brands.
・Cool rest areas and themed photo zones offer visitors a refreshing break from the heat.
・On-site promotional events offer ice cream and ramyeon giveaways through visitor participation.
Performances
K-Culture brings vibrant energy to the stage.
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K-Rock Concert Thu, Sep 3, 2026 / Gyeore-ui Keunmadang (Main Stage)
Performances by leading K-Rock bands representing Korea.
Featuring internationally acclaimed K-Indie bands.
A standing-only stage designed for an immersive, high-energy experience with the audience. -
Live Radio Broadcast Sat, Sep 5, 2026 / Gyeore-ui Keunmadang (Main Stage)
A live public broadcast in collaboration with a popular radio program, tailored for teens and young adults.
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K-Children’s Musical Sat, Sep 5 – Sun, Sep 6, 2026 / Main Stage
A family-friendly children's musical featuring engaging stories tailored for kids and spectacular visuals that anyone can easily enjoy.
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K-OST Concert Friday, Sep 4, 2026 / Gyeore-ui Keunmadang (Main Stage)
A themed concert celebrating globally beloved K-Dramas through the voices of original singers and live orchestral performances.
Featuring iconic K-Drama scenes on screen combined with live music for a powerful audiovisual experience. -
K-Theme Stage Wed, Sep 2 – Sun, Sep 6, 2026 / Welcome Zone, Challenge Zone
A 5-day program built around five K-Culture themes, featuring live performances, talk shows, and interactive challenges.
Other Programs
A variety of programs to enjoy.
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K-Culture Talk Concert Thu, Sep 3 & Sat, Sep 5, 2026 / Gyeorenuri Hall (Convention Hall)
Theme: K-Culture: Mix & Move
A special program exploring the convergence and diversity of the film
and K-POP industries through expert lectures. A talk show featuring creators discussing the latest trends in K-Culture. -
Univ. Zone (University Zone) Wed, Sep 2 – Sun, Sep 6, 2026 / Plaza in front of Gyeore Tower
Creative exhibitions, hands-on experiences, and performances hosted by university departments and clubs specializing in K-Culture. An interactive program connecting the next generation of K-Culture talent with visitors.
A dynamic networking space for university students and young adults who share a passion for K-Culture. -
Challenge Zone Wed, Sep 2 – Sun, Sep 6, 2026 / Challenge Zone
Interactive challenges featuring K-POP, webtoons, e-sports,
and K-Food, designed for visitors of all ages. -
Experience Zone Wed, Sep 2 – Sun, Sep 6, 2026 / Experience Zone
Interactive, hands-on booths featuring K-POP, Korean creators, K-goods, K-fashion, Hangeul (Korean alphabet),
and traditional culture. Visitors can enjoy crafts, traditional games, live demonstrations, exhibitions, and merchandise sales. -
Kids Zone Wed, Sep 2 – Sun, Sep 6, 2026 / Kids Zone
Character-themed inflatable photo zones and a bouncy inflatable playground.
Pop-up stores featuring popular children’s content and characters.
Hands-on creator experiences and a lively K-Character Parade. -
Hanbok Experience Zone Wed, Sep 2 – Sun, Sep 6, 2026 / Main Information Center
Experience the heritage of K-Culture through traditional Hanbok try-ons.
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K-Icon Cosplay Fri, Sep 4 & Sunday, Sep 6, 2026 / Challenge Zone & Entire Expo Grounds
A cosplay competition featuring themes inspired by K-Culture,
along with interactive cosplay experience booths for families and children.