K-CULTURE
EXPO
Global K-Culture, Blooms in the World
Starting from its first launch in 2023, it will be held for five days from May 21 to 25, this year(2025) at the Independence Hall of Korea. The K-Culture Expo combines K-SOUL and K-Culture, showcasing not only K-POP but also various aspects of Korean culture. It is composed of K-contents where you can experience and exhibit various aspects of Korean wave culture, aiming for the Cheonan K-Culture World Expo in 2027.
Why is it held at the Independence Hall of Korea?
The Independence Hall of Korea is a space imbued with the spirit and culture of the nation, erected with the donations of the people. It is the origin of K-SPIRIT and symbolizes the identity of Korean culture. Just as the spirit of the March First Independence Movement has spread globally, K-Culture is also the root of Korea spreading worldwide.
Vision and Mission
Vision. Establishing a new Korean Wave that garners global attention through nationwide efforts.
Holding the expo at the Independence Hall of Korea, a place where we can reflect on our lifestyle culture shaped by overcoming national crises and the country's past development. Establishing an environment where we can enjoy and explore Korean Wave culture, including its influence on technology and industry, which present a vision for future lifestyle culture.
Mission. Global Cultural Industry Expo
Leap to a new Korean wave hub city by combining the advantages of youth cultural art and a transportation city, and lay the foundation for the Cheonan K-Culture World Expo.
Official EI · Mascot
POSTER TYPE LOGO
The logo used a K STAR mark which has spread globally with the K-Spirit bringing originality, creativity, and amazement to people worldwide, and inside it contains the main visual of the 2025 Cheonan K-Culture Expo.
* It cannot be resized horizontally, vertically, or in any direction, but it can be reduced or enlarged while maintaining the ratio.