- Official Events
- Exhibition Programs
- Performance Programs
- Other Programs
Official Events
A vibrant festival filled with the unique charm of the K-Culture Expo
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Opening Ceremony & Drone Show Sep. 2 (Wed) 19:00 ~ 21:00 | Main Stage
The K-Culture Expo opens with a vibrant performance showcasing the history of the Korean Wave.
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Closing Ceremony Sep. 6 (Sun) 16:00 ~ 17:30 | Main Stage
The five-day expo comes to a close with enthusiastic participation from visitors.
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Opening Celebration Concert Sep. 2 (Wed) / Main Stage
❍ Lineup: ALPHA DRIVE ONE, Davichi, RESCENE, H//PE Princess
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Opening Thematic Performance Sep. 2 (Wed) 19:20 ~ 19:30 / Main Stage
❍ Title: MODERN Seongju
❍ Theme: Opening New Grounds, Carrying on the Spirit (K-Culture Opens New Grounds)
❍ Production Team: Hanwoo Seo (Artistic Director), Gyusik Cho (Planning & Direction), Jiseon Hong (Choreography), Geonho Bae (Composer), Mingyo Park (Production Management)
❍ Performers: Cheonan City Heungtaryeong Pungmul Troupe, Torys, Guest Dancers
※ Please note that the schedule may be subject to slight changes depending on the circumstances on the day. -
Closing Celebration Concert -Sep. 6 (Sun) / Main Stage
❍ Lineup: KIM Yong-bin, CHOO Hyuk-jin, KIM Da-hyun, Na-yul
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Closing Thematic Performance Sep. 6 (Sun) 16:04 ~ 16:15 / Main Stage
❍ Title: Park Jong-pil Style “Hallyangmu”
❍ Theme: The Elegance, Spirit, and Festive Energy of Life on Earth, and the Aesthetics of Heaven
❍ Production: Park Jong-pil (Artistic Director & Director)
❍ Performers: Cheonan City Dance Company / 2 Guest Dancers
❍ Description: A stage performance depicting a scholar and a crane joyfully coming together in harmony.
※ Please note that the schedule may be subject to slight changes depending on the circumstances on the day.
Exhibition Programs
Explore the cultural influence of K-Culture and the expanding K-Industries across food, beauty, webtoons, and more.
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Thematic Exhibition <K-Lifestyle Around the World> Sep. 2 (Wed) ~ Sep. 6 (Sun) 10:00 ~ 21:00 / Independence Bridge
※ Open until 16:00 on Sep. 6 (Sun)Experience how K-Culture has grown beyond cultural content to become a global lifestyle and part of everyday life around the world.
Inspired by everyday spaces in Paris, New York, Bangkok, and London, the exhibition showcases the global reach of K-Beauty, K-Food, K-POP, and more. Enjoy hands-on experiences such as beauty consultations, creating your own K-lunchbox, K-POP song quizzes, and Tasty MBTI, and discover how K-Culture has become part of everyday life around the world. -
K-Food Pavilion Sep. 2 (Wed) ~ Sep. 6 (Sun) 10:00 ~ 19:00 / Exhibition Hall to the right of the Main Stage
※ Open until 17:00 on Sep. 6 (Sun)Under the theme “K-Food Reaching the World,” this exhibition explores the present and future possibilities of Korea’s food industry, from traditional food culture to the food culture of the future.
Discover the history and value of traditional fermented foods, including kimchi and traditional sauces, along with traditional Korean food culture represented by earthenware jars and traditional kitchens. Experience the appeal of K-Food through the skills and philosophies of master food artisans, as well as hands-on experiences and tastings of traditional foods such as hangwa and sikhye. Explore the future potential and global competitiveness of K-Food through sustainable food culture, eco-friendly production methods, and other emerging trends in the Korean food industry. -
K-Webtoon Pavilion Sep. 2 (Wed) ~ Sep. 6 (Sun) 10:00 ~ 19:00 / Exhibition Hall to the right of the Main Stage
※ Open until 17:00 on Sep. 6 (Sun)Experience the world of K-Webtoon, where creators, content, technology, and industry come together, and discover the present and future of the webtoon industry all in one place.
Explore a diverse range of works and stories through special exhibitions featuring invited webtoon artists, webtoon artists from Chungnam, and award-winning works from the webtoon competition. Visitors can also enjoy a variety of hands-on programs, including character photo zones, robot-arm caricatures, live drawing shows, character performances, and webtoon quizzes. From encounters between artists and visitors to industry and content experiences, merchandise displays, and diverse webtoon content, experience the creative possibilities of K-Webtoon as it expands from storytelling into a thriving content industry. -
K-POP Pop-up Exhibition <Be the K : K-Culture Hunters> Sep. 2 (Wed) ~ Sep. 6 (Sun) 10:00 ~ 19:00 / Lawn Plaza next to the Main Stage
※ Open until 17:00 on Sep. 6 (Sun)An immersive AI- and XR-based experience exhibition where anyone who loves K-POP can step into the shoes of an idol and experience their own debut journey.
Inspired by an idol training room and debut studio, the exhibition offers a six-step experience, including Idol Fortune Tarot, Idol Position, MY Idol Photocard, Idol Styling, Debut Song Creation, and Debut STAGE, allowing visitors to create their very own idol identity.
Visitors can also use their AI-generated character and album images to create their own K-POP merchandise, while exploring a variety of idol merchandise and locally connected products.
Experience a unique idol debut journey where AI meets K-POP! -
Ramyun & Ice Cream Festa Sep. 2 (Wed) ~ Sep. 6 (Sun) 10:00 ~ 19:00 / Outdoor Lawn Area to the Left of the Main Stage
※ Open until 17:00 on Sep. 6 (Sun)An interactive food festa where you can discover, taste, and experience Korea’s iconic ramyun and ice cream all in one place.
Explore the diverse appeal and growth of K-Food through themed zones featuring the history, brand stories, and signature products of Korea’s leading ramyun and ice cream brands. Enjoy hands-on experiences such as Han River ramyun cooking and instant ramyun tasting, along with a dedicated dining area.
Take part in on-site events, including a stamp tour, and get a chance to win ramyun and ice cream prizes!
Visitors of all ages are invited to enjoy a delicious and fun-filled K-Food experience.
Performance Programs
K-Culture that Colors the Stage
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K-Rock Concert Sep. 3 (Thu) 19:30–21:30 / Main Stage
Lineup: 10cm, YB
A K-Rock concert featuring artists representing the best of Korean popular music.
Experience the diverse appeal of K-Rock through live performances by YB, one of Korea’s iconic rock bands, and 10cm, beloved for their distinctive and emotional sound.
Feel the freedom, passion, and energy of live rock music through an electrifying performance that brings artists and audiences together. -
Radio Live Broadcast <Cultwo Show> Sep. 5 (Sat) 19:00–21:00 / Main Stage
Lineup: Cultwo Show (Hosted by Kim Tae-gyun and Soyou) - Kim Jae-joong, Lee Chang-sub, KISS OF LIFE, IDID, Ha Sung-woon, tripleS, HYNN, Dodri, BeatPella House
A special live broadcast featuring a popular Korean radio program.
Join <Cultwo Show> for a special live broadcast on the Main Stage.
Featuring popular artists from a variety of genres, the program brings together music and lively talk for an exciting, interactive experience. -
K-Children’s Musical Sep. 5 (Sat) – Sep. 6 (Sun)
A fun-filled children’s musical featuring engaging stories, lively music, and colorful performances that the whole family can enjoy together.
With performances and photo opportunities, the program offers young visitors a memorable and exciting experience.
① Secret Jouju Sep. 5 (Sat) 11:00–12:00 / Main Stage
\ * Duration: 60 minutes in total (30–40 minutes of performance / 20–30 minutes of photo time, etc.)
* Story: Jouju and her friends embark on an adventure to restore the precious jewels and light that have fallen into crisis, discovering the power of courage and friendship within themselves.
② DoReMi Dalimi Sep. 6 (Sun) 11:00–12:00 / Welcome Zone
* Duration: 60 minutes in total (30–40 minutes of performance / 20–30 minutes of photo time, etc.)
* Story: Follow the exciting everyday adventures of Dalnimi, a six-year-old girl, as she discovers the importance of family and friendship. -
K-OST Concert Sep. 4 (Fri) 19:30–21:30 / Main Stage
Lineup: Kim Na-young, MeloMance, K.Will, Cheonan City Philharmonic Orchestra & Choir, Cheonan City Children’s Choir
A special concert recreating the emotion of globally loved K-Drama OSTs through the original artists’ voices and the rich sounds of a live orchestra.
Live performances by renowned OST artists including Kim Na-young, MeloMance, and K.Will are combined with orchestral and choral performances to bring the emotions of iconic dramas to life.
Experience familiar OSTs in new arrangements and with grand, sweeping sounds in this special musical showcase. -
K-Eoullim Stage Sep. 2 (Wed) – Sep. 6 (Sun) / Main Stage, Welcome Zone, Challenge Zone
A diverse fringe performance program bringing established and emerging artists from Cheonan together with artists from across the country to share a wide range of performing arts experiences with citizens and visitors.
From instrumental and vocal music, traditional Korean music, bands, and dance to tap dancing, mime, juggling, and bubble shows, a variety of performances will take place throughout the festival grounds, offering visitors unique entertainment and exciting experiences.
Other Programs
A Variety of Experiences
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K-Culture Talk Concert Sep. 3 (Thu), Sep. 5 (Sat) 13:00 ~ 15:30 / Gyeore-Nuri Hall, Convention Hall
Theme: K-Culture NOW & NEW
From the global appeal of K-Food and K-POP to the expanding possibilities of K-Culture, experts and creators explore the present and future of K-Culture through insightful conversations and diverse perspectives. -
Univ Zone Sep. 2 (Wed) – Sep. 6 (Sun) 10:00 ~ 19:00 / Univ Zone
Discover a vibrant range of K-Culture performances, exhibitions, and hands-on experiences planned and operated by local university students.
From K-POP dance, bands, cheerleading, and busking to creative experiences featuring VR/XR, autonomous driving, smart horticulture, traditional Korean culture, and character and webtoon drawing, the zone offers a diverse range of exciting content.
Meet the fresh ideas and creative talents of university students, connect with fellow visitors, and enjoy K-Culture together in an open and interactive atmosphere. -
K-Challenge Zone Sep. 2 (Wed) – Sep. 6 (Sun) / K-Challenge Zone
An interactive K-Culture challenge program where everyone can join in and have fun.
Featuring programs such as Random Play Dance and Street Karaoke (Perfect Score Battle), visitors can experience K-POP dance, singing, and performances firsthand and take part in the action on stage.
[Main Programs]
▶ Random Play Dance | Sep. 4 (Fri) – Sep. 6 (Sun) | 4 sessions over 3 days
▶ Street Karaoke (Perfect Score Battle) | Sep. 5 (Sat) – Sep. 6 (Sun) | 14:00–15:30 | 2 sessions over 2 days -
K-Experience Zone Sep. 2 (Wed) – Sep. 6 (Sun) 10:00–20:00 / Experience Booths (Below the Welcome Zone)
An interactive program where visitors can experience and enjoy various aspects of K-Culture, including K-POP, K-Creators, K-Goods, K-Fashion, Hangeul, and traditional Korean culture.
Through a variety of hands-on activities, visitors can discover K-Culture up close and create fun and memorable experiences with family and friends. -
K-Playground Sep. 2 (Wed) – Sep. 6 (Sun) 10:00–18:00 / Tent to the Left of the Main Stage
In collaboration with EBS and the Korea Toy Association, K-Playground brings together a variety of K-Toy exhibitions, promotions, sales, and hands-on activities.
From character-themed experiences and photo zones to toy and merchandise booths, the space offers fun and engaging experiences for families and kidults alike. -
Hanbok Experience Zone Sep. 2 (Wed) – Sep. 6 (Sun) 10:00–18:00 / Information Center
Rental deadline: 15:00 / Return deadline: 17:00Experience the beauty and charm of traditional Korean clothing by trying on a beautiful hanbok for yourself.
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K-Icon Cosplay Contest Sep. 4 (Fri) – Sep. 5 (Sat) / Welcome Zone & Festival Grounds
An interactive program where visitors can enjoy hands-on makeup and costume experiences inspired by various K-Culture icons and themes.
※ The K-Icon Cosplay Contest will be held following advance registration and preliminary rounds.
※ Final Round: Sep. 5 (Sat) | 15:00–16:00
